The International Tourism Fair organized by IFEMA MADRID closes a great edition thanks to the unanimous support of the sector and the strong institutional support
The balance shows a total attendance of 250,000 visitors: more than 153,000 professionals and 97,000 members of the general public. Global influence has been one of the key aspects of the 44th edition of FITUR, which has been especially enhanced by the participation of 152 countries and 96 official representations. IFEMA MADRID announces that FITUR 2025 will be held from January 22 to 26.
The 44th International Tourism Fair closes the doors of a successful edition whose data reflects the growth that world tourism has experienced in the past year and lays the foundations for its consolidation in 2024. Thus, FITUR has announced that throughout its Five days it has received a total of 250,000 visitors, of which 153,000 have been professionals (from January 24 to 26) and more than 97,000 visitors who have attended during its two days open to the public (Saturday 27 and Sunday 28). These figures, in line with the estimate made by IFEMA MADRID, represent an increase of 13.7% compared to 2023.
FITUR 2024 has also stood out for breaking the exhibition surface record, with a total of nine pavilions, one more than in 2023, as well as for the consolidation of its global influence with 152 countries and 96 official country participations.
Organized by IFEMA MADRID, the Fair was inaugurated on January 24 by His Majesty. The Kings of Spain have had the presence of Ecuador as a Partner Country and the participation of all the players in the value chain of the tourism industry who have highlighted the dynamism of the sector through numerous business operations, the increased contact networks and the exchange of good practices and knowledge.
The official balance of FITUR 2024 shows record participation figures with 9,000 companies, 152 countries, 96 official representations (20 more than in 2023), 806 regular exhibitors, 9 pavilions, 10 monographic sections of tourism segments -FITUR 4all, Cruises, Know- How & Export, LGTB+, Lingua, Screen, Sports, Talent, TechY and Woman—and the work carried out by the FITURNEXT Observatory as a channel for the sustainable commitment of the International Tourism Fair.
Furthermore, it should be noted that the influx of arrivals to FITUR will generate income for Madrid of around 430 million euros.
Strong institutional and sector support
This 44th edition, like every year, in addition to the support of the international tourism sector, highlights the strong institutional support received. Along with the show of support from the Royal Family for the tourism industry, with the presence of His Majesty. Don Felipe and Doña Letizia, FITUR has contacted the presence of prominent leaders such as Daniel Noboa, president of Ecuador, which this year has been the Partner Country of the International Tourism Fair. In addition, he has received an official visit from the President of the Government of Spain, Pedro Sánchez; of the Prime Minister of Albania, Edi Rama; representatives of UN Tourism together with its Secretary General, Zurab Pololikashvili, the Ibero-American Secretary General, as well as more than ten regional presidents of Spain. In total, the Fair has brought together more than 400 authorities including Ministers, Secretaries of State, ambassadors, business managers and mayors from different regions.
Media and social media coverage of FITUR 2024
The growth of the fair has been faithfully reflected in the extensive media coverage recorded with more than 37,000 news items published about FITUR 2024 during its celebration in national and international media, and with the presence at the Fair of more than 6,800 accredited journalists, 6,192 national and 610 internationals from 53 countries.
Furthermore, in the social media environment, during the first two days of FITUR there has been a growth of 10,602 followers on Facebook, X, LinkedIn and Instagram, reaching a total community of 311,341 followers. The nearly 860 posts published have reached more than 6.5 million impressions and 83,000 interactions. Finally, it stands out that FITUR has generated a high volume of traffic to the website with approximately one million visits.
IFEMA MADRID is already working with its sights set on the edition of FITUR 2025, which will be held from January 22 to 26, with Mexico taking over as Partner Country.