By unifying the Company’s three key brands – F45 Training, FS8, and VAURA Pilates – FIT marks the start of the next chapter in functional and community-based fitness following a record-breaking year of growth
AUSTIN, Texas–(BUSINESS WIRE)–F45 Training, a leading global fitness community specializing in innovative, functional group workouts that are fast, fun, and results-driven, today announced the launch of FIT (Functional Inspired Training) House of Brands, a new company brand that unifies its key brands to create a singular and holistic wellness ecosystem. By bringing these brands together, FIT marks a significant milestone in the company’s commitment to delivering total wellness solutions through a unique combination of proven functional training, wellness and recovery, and fitness and community-driven experiences. Operating in over 55 countries, FIT continues to build momentum and grow.
“The launch of FIT marks a pivotal moment for the fitness and wellness industry,” said Tom Dowd, CEO of FIT. “We’re not just evolving – we’re redefining ourselves as well as our brand story, enabling expansion under our umbrella to include new modalities whether through acquisition or development. FIT is leading the charge in holistic wellness by uniting F45 Training, FS8, VAURA Pilates, and our recovery services under one powerful vision. This is about empowering communities worldwide to move better, feel stronger, and live longer.”
With over 1,500 studio locations across the globe, the FIT House of Brands includes:
- F45 Training: A functional training method designed for everyone, no matter your fitness level. As a global leader in fitness, the 45-minute workouts combine strength, cardio, and scientifically backed programming that is results driven in an efficient, fun, and energizing way that has been delivering membership fitness results for more than 10 years.
- FS8: Not just another Pilates workout, this concept is a unique fusion of Pilates, Tone, and Yoga, built on eight science-backed elements for a low-impact, high-energy experience. Combining functional movement (F) and a unique style (S), FS8 is designed to build physical strength while supporting mental well-being. With a community-driven approach, FS8 helps you move better, and feel stronger, building confidence in and out of the studio. FS8 stands alone with a new approach to Pilates training.
- VAURA Pilates: VAURA fuses the precision of reformer Pilates with the dynamic power of athletic training. Classes are designed to energize every cell of your body with neon lights, mirrored ceilings, upbeat music and empowering instructors. This is a refined Pilates workout experience unmatched anywhere in the world.
The announcement of FIT comes on the heels of a highly successful year for the global fitness leader, during which FIT celebrated record-setting development and achievements. These achievements included 12.4% growth in global average unit volumes for F45 Training, 23.9% for FS8 and 51.1% for VAURA Pilates. With 75 new studio openings across its portfolio of brands in 2024, FIT continues to solidify its dominant position as the leader in the boutique fitness category, redefining its offerings and setting new standards in the health and fitness space.
FIT aspires to change lives and communities through fitness, wellness, and recovery – all anchored in three core brand pillars:
- The Power of Movement: FIT believes that every workout, every recovery session, and every moment inside our studios has the power to transform lives. Whether it’s pushing your limits in a functional workout, strength in a Pilates session, or accelerating recovery through wellness innovations, FIT provides the tools to achieve outstanding results and long-lasting wellness.
- The Strength of Community: FIT goes beyond individual transformation. It’s about creating healthier, stronger communities. The level of enthusiasm and involvement we have created over the last 10 years with our large members sets a new standard others in our category are envious of. From local franchise owners to members in every class, FIT builds spaces where people push themselves, support each other, and improve together.
- The Future of Wellness: At the heart of FIT is a business model that drives impact. Whether you’re a new entrepreneur opening a franchise or a member stepping into a class, FIT is designed to elevate lives – helping people reach their full potential physically, mentally, and socially. This repositioning sends a strong message that we are committed to each of our current and future modalities as we continue to grow and evolve.
Additionally, FIT has strategic partnerships with leading recovery solutions allowing franchisees to provide members with a wide breadth of services designed to complement any fitness journey by optimizing performance and wellbeing. Services are available at select studios and include:
- Cold Plunges: Experience the ultimate in recovery by reducing inflammation and improving circulation while boosting energy and mental focus.
- Infrared Saunas: Detoxify and rejuvenate with infrared sauna therapy, promoting relaxation and muscle recovery.
- Percussion Therapies: Hyperice enhances the warm-up and recovery process with percussion, compression, and vibration massage technologies, helping to reduce muscle stiffness and soreness, improve circulation, and enhance range of motion.
For more information regarding FIT, please visit www.functionalinspiredtraining.com.
About FIT
FIT (Functional Inspired Training) House of Brands is a global fitness franchise company with a network of over 1,500 studios across over 55 countries. FIT provides franchisees with proven business models, operational support, and structured training programs across its house of brands:
F45 Training: A global leader in functional fitness, offering 45-minute team-based workouts that combine strength, cardio, and scientifically backed programming to build strength, improve endurance, and enhance longevity.
FS8: FS8 fuses Pilates, Tone, and Yoga into a seamless, low-impact workout. Built on eight science-backed elements, FS8 is designed to enhance strength, flexibility, and mental well-being. The experience is dynamic yet restorative, offering a fresh take on fitness in an inclusive, community-driven environment.
VAURA Pilates: A sensory-driven reformer Pilates experience that blends precision and athletic training in an immersive environment. With neon lights, mirrored ceilings, and upbeat music, VAURA energizes both body and mind, creating a workout that feels as powerful as it is effective.
Recovery: A suite of solutions, including cold plunge, infrared sauna, and percussion therapy, designed to optimize recovery and performance.
FIT is committed to building a sustainable and scalable global franchise network that empowers people to move better, feel stronger, and live longer.
For more information, visit www.functionalinspiredtraining.com or follow us on LinkedIn (@FunctionalInspiredTraining) and YouTube (@FunctionalInspiredTraining).
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