Hard Rock, Seminole Gaming, Royal Caribbean, and Celebrity Cruises Announce Global Partnership for Land and Sea Travel Benefits

HOLLYWOOD, Fla. , April, 2024.- The brands Hard Rock International, Seminole Gaming and Royal Caribbean Group (NYSE: RCL), Royal Caribbean International and Celebrity Cruises, today announced a global partnership that will benefit both vacationers and brand team members. Travelers around the world can take advantage of accommodations, dining, discounts and more at Hard Rock and Seminole casinos, hotels and cafes, and on vacations from Royal Caribbean International and Celebrity Cruises, according to the historic announcement by two of the employers largest private homes in South Florida .

Millions of loyalty members from Hard Rock International, Royal Caribbean International and Celebrity Cruises can now enjoy reciprocal benefits through each company’s casino rewards programs anytime they play, stay, dine or shop at participating properties or ships.

The combined millions of members of the brands’ casino rewards programs will enjoy reciprocal benefits through Unity by Hard Rock , Royal Caribbean’s Club Royale and Celebrity Cruises’ Blue Chip Club every time they play, stay, dine or shop at participating Hard Rock locations, or browse. on Royal Caribbean and Celebrity ships.

Through this association:

  • Loyal Unity by Hard Rock members will receive discounts on Royal Caribbean and Celebrity vacations and may qualify for invite-only cruise giveaways. Premium Loyalty Members will also receive a complimentary annual cruise on select ships and itineraries.
  • Club Royale and Blue Chip Club members can make their Hard Rock visits even more memorable with exclusive discounts and benefits at participating Hard Rock locations, including complimentary annual trips to select Hard Rock hotels and casinos worldwide. world for premium level members of Club Royale and Blue Chip.

For more information about this exciting new partnership and other additional benefits including special discounts for global team members of the combined companies, see the full release here .

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