IPTC members at the 2024 International Broadcasting Convention

Over a weekend in mid-September every year, Europe’s (and increasingly the world’s) broadcast media industry gets together at IBC, the International Broadcasting Convention.

IPTC members were well represented at this year’s event:

• IPTC Startup Members Factiverse were out in full force promoting their automated fact-checking solution, which can now be integrated into any media asset management tool via an API.
• Fellow Startup Members HAND – Human & Digital presented their work on an IBC Accelerator project looking at called “Digital Replicas and Talent ID: Provenance, Verification and New Automated Workflows” along with Paramount, ITV, EZDRM and The Scan Truck. 
• Moments Lab (previously known as Newsbridge) presented their video segmentation and annotation systems on a very well attended stand.
• The BBC featured in many sessions. Judy Parnall, lead of IPTC’s Media Provenance Committee’s Advocacy and Education Working Group, presented two papers, both concerning the BBC’s work with C2PA, leading to the BBC’s work with Project Origin and the IPTC Media Provenance Committee. One was presented along with new IPTC Individual Member, John Simmons.
• Newly upgraded to IPTC Voting Members, he European Broadcasting Union (EBU) had a very popular stand demonstrating several accelerator projects, including the best demonstrator of C2PA we have yet seen: an end-to-end workflow from a Content Credential-enabled Leica camera, along with AI-generated content from Adobe Firefly, edited in Adobe Premiere Pro, and published using WDR’s publisher certificate which is on the new IPTC Verified News Publisher list. IPTC Managing Director Brendan Quinn gave a short presentation at the EBU stand’s C2PA meet-up event, explaining the IPTC’s recently-announced work on the Verified News Publisher List. Other speakers at the meet-up were Kenneth from WDR, Andy Parsons from Adobe and the Content Authenticity Initiative, Go Ohtake of NHK (who demonstrated a prototype C2PA application running on a Web TV platform), and project lead Lucille Verbaere of the EBU.
• Media Cluster Norway (previously known as Media City Bergen) ran an awesome breakfast event about Project Reynir, their project to make Norway’s media ecosystem a pathfinder for C2PA technology from one end of the production workflow to the other, including vendors such as VizRT and Wolftech, Norwegian news agency NTB and more.
• Liaison partner The DPP had a great reception where the industry came together to discuss future projects including the Live Production Exchange project on which IPTC is assisting via our News in JSON (ninjs) Working Group.
• Of course Adobe and Google both had enormous and well attended stands, Associated Press and Reuters were receiving a lot of attention (particular after Reuters’ acquisition of digital content management company Imagen last year). Arqiva and Broadcast Solutions were also represented with well-attended stands.

From what we could see, all IPTC members who attended the convention had a very successful time, and we look forward to many future successful events.

We hope to see all of you again at the IPTC Autumn Meeting next week!

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